A Better Course

Neuromarketing » Super Bowl Ads – A Pick for Neuro-Worst Food marketers in particular have to be aware of product contagion – mere proximity of items in a shopping cart caused the disgusting characteristics of one product to transfer to an adjacent item. (tags: neuromarketing superbowl food marketing advertising) Brand Autopsy: Howard Schultz Must Blog […]

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February 04 2008 | Dinosaur Comic Great insights from T-Rex (tags: business comic book dinosaurcomics formula) adaptive path » blog » Peter Merholz » Our Forthcoming Book: Subject to Change: creating great products and services for an uncertain world EXPERIENCE AS STRATEGY “All that matters to customers is their experience.” Therefore firms need a plan […]

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Quality over Green: Nike’s New Air Jordan | Business Week The athletic-goods behemoth hopes that athletes, sports fans [..] will be drawn to the Air Jordan XX3 as they have been to previous shoes in the Air Jordan line—because of its performance and brand connotations, rather than the green factor. (tags: businessweek nike sustainability airjordan […]

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New shrew-like mammal in Tanzania | Reuters A new type of shrew-like creature with a snout similar to an elephant’s trunk has been found in the mountains of Tanzania, the first new species of the mammal found since the 19th century, scientists said. (tags: animal science reuters awesome)

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Marketers looking to break rules should be ready to go ‘splat’ – Kellogg School of Management As consumer segmentation technology advanced, Target made mistakes early on by targeting too narrowly, but the chain has since realized that “it’s not just about one particular guest; it’s about all your customers.” (tags: marketing kelloggschoolofmanagement target targeting directmarketing […]

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Katy tagged me as a thinking blogger – thanks Katy! – and immediately after this I realised it’s quite hard to come up with a list of five. Participation rules: 1. If you get tagged, write a post with links to 5 blogs that make you think 2. Link to this post so that people […]

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Is the Tipping Point Toast? — Duncan Watts — Trendsetting “A rare bunch of cool people just don’t have that power. And when you test the way marketers say the world works, it falls apart. There’s no _there_ there.” (tags: fastcompany article marketing tippingpoint duncanwatts research culture network) Slashdot Founder Questions Crowds Wisdom – Bits […]

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Pownce Errors : iain tait | crackunit.com if you’ve got a web business these days you need to have a great error page. I bet most brand consultancies haven’t cottoned on to this yet. Next time I see a branding presentation I’m going to raise it. (tags: iaintait branding online crackunit pownce funny) Internet ’96 […]

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What You Really Want to Buy | Business Week Researchers predict that neuromarketing will produce plenty of hype in the coming year or two. Unlike information culled from traditional focus groups, the signals issuing from the brain can point to what the subjects are really thinking and feeling. (tags: neuromarketing businessweek research) Is It a […]

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adaptive path » blog » Andrew Crow » Bring Bad Design to Justice…maybe “I’m not saying aesthetics aren’t important. I’m saying that the attitude exhibited by this set of stickers is indicative of a mindless condescension that has lead to the marginalization of the practice of visual design.” (tags: design adaptivepath andrewcrow community) I Believe […]

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