A Better Course

“A rare bunch of cool people just don’t have that power. And when you test the way marketers say the world works, it falls apart. There’s no _there_ there.”

(tags: fastcompany article marketing tippingpoint duncanwatts research culture network)

“The Digg method and Digg community are a wider audience than Slashdot,” he said. “But with sites like Digg, it’s the wisdom of the crowds or the tyranny of the mob. You never know what you’re going to get.”

(tags: social online nytimes slashdot digg)

the key lesson is to keep the reward in mind. The target customer is always seeking rewards […] To the extent that the copy can help the reader visualize that reward, it will be effective.

(tags: neuromarketing copywriting marketing advertising)

Mr. Beccari said the ad would be particularly useful in reaching new audiences in fast-growing markets like China, where the image of Louis Vuitton may be less established than in Western countries.

(tags: advertising strategy china asia emergingmarkets louisvuitton nytimes lvmh luxury)

first you take the tea bag out of the box. than unfold it…it becomes a little boat. than put it into the cup with hot water and let it swim around until the tea is ready.

(tags: swissmiss tea elaborate gimmick entertaining)