A Better Course

Researchers predict that neuromarketing will produce plenty of hype in the coming year or two. Unlike information culled from traditional focus groups, the signals issuing from the brain can point to what the subjects are really thinking and feeling.

(tags: neuromarketing businessweek research)

Those with long memories may recall other times that ads were devoted to encouraging consumer frugality rather than celebrating unchecked spending. This time the shift in tone is taking place earlier in the economic cycle.

(tags: nytimes marketing recession advertising)