A Better Course

Katy tagged me as a thinking blogger – thanks Katy! – and immediately after this I realised it’s quite hard to come up with a list of five.

Participation rules:

1. If you get tagged, write a post with links to 5 blogs that make you think
2. Link to this post so that people can easily find the exact origin of the meme
3. Optional: Proudly display the ‘Thinking Blogger Award’ with a link to the post that you wrote (here is an alternative silver version if gold doesn’t fit your blog)

And onto five blogs that always make me think:

1) Neuromarketing
Neuromarketing’s still a new discipline – I’ve started to read articles (of varying ambivalence) about it. There’s a lot on the limitations, as well as the implications, of recent findings – and I think it’s useful to think about response on that kind of level, not least because it’s a radically different perspective on advertising from that that occurs immediately.

2) Bob Sutton
Given that I work at a business school, it’s interesting to see it from the faculty point of view. There’s also the fact that it’s a fairly privileged position – so it’s interesting to read about who you meet, and the conversations you have, as a member of Stanford faculty. Again, good because different. It’s possible that there’s a theme developing here.

3) Tom Fishburne
A branding blog which I found when I was looking for images of an ad (this one) I wanted to write about and – to my chagrin – never wrote the post because I was reading the rest of the blog and the many, many cartoons.

4) tecznotes
About neither marketing not business education; mostly, but not always, about design. There’s an incredible level of abstraction in the thinking here. I like posts that I need to read more than once, and most of the writing here fits that category.

5) adliterate
The marketing I do is relatively close to the product, and I’ve enjoyed reading the different view of campaigns from adliterate. The first post I read on this blog was The death of serendipity, and I can’t stop thinking about it; there’s so much in there.

(Incidentally, my bonus sixth blog – which doesn’t really fit this meme – is again Stanford related. The Stanford Jackson Library blog has been something I’ve enjoyed subscribing to; some of what’s posted there isn’t relevant if you aren’t at school there, but it’s mostly a really interesting news and research digest.)