A Better Course

The athletic-goods behemoth hopes that athletes, sports fans [..] will be drawn to the Air Jordan XX3 as they have been to previous shoes in the Air Jordan line—because of its performance and brand connotations, rather than the green factor.

(tags: businessweek nike sustainability airjordan strategy marketing)

An agency should be all about people bouncing ideas around, right? Getting the right people together to solve problems? OK, we all need a distraction-blocker, but do we really want an agency full of solipsists

(tags: memehuffer planning advertising creative office collaboration lackthereof)

When stars switch firms, their performance dims, along with their new company’s market value [..] Except when the stars are women. According to Groysberg, talented women who switch firms maintain their stardom, and their new employer’s share price hol

(tags: women harvardbusinessreview borisgroysberg research business)

Under a layer of “mould”, a flyer resembling a recipe book showcased Adobe InDesign’s superior freshness and offered recipients a free trial download.

(tags: adobe advertising ibelieveinadvertising directmarketing directmail malice negativeadvertising)