A Better Course

As consumer segmentation technology advanced, Target made mistakes early on by targeting too narrowly, but the chain has since realized that “it’s not just about one particular guest; it’s about all your customers.”

(tags: marketing kelloggschoolofmanagement target targeting directmarketing niche)

The call sounded like a committee of actuaries talking about the results of a mid-tier life insurance company. Yahoo has problems, but it is #2 in one of the fastest-moving markets ever.There’s got to be something exciting to talk about.

(tags: yahoo nytimes publicrelations online)