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In fact, that’s one of my favourite types of ideas. One that just builds over time and then gets adapted by a business or an organsiation.
links for 2008-04-15
April 16th, 2008 · Comments Off on links for 2008-04-15
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links for 2008-04-08
April 9th, 2008 · Comments Off on links for 2008-04-08
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“What was going through my mind at that point was that the security tape is either going to show me run away and hide in the office or whack this guy in the head, so I just grabbed the cup and clocked the guy pretty hard”
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No, really.
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links for 2008-04-07
April 8th, 2008 · Comments Off on links for 2008-04-07
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People offered the banknote believed, on average, that they could use it to buy 83 paperclips, 72 napkins or 46 sweets. Those offered the coin thought 39 paperclips, 51 napkins or 27 sweets. In other words, the note was believed to be almost twice as valu
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While students came up with different strategies for allocating their meager funds, all found that they spent more time thinking about obtaining, preparing and eating food than they ever had before.
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links for 2008-03-19
March 20th, 2008 · Comments Off on links for 2008-03-19
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When subjects feel they have been cheated, a part of the brain called the anterior insula lights up –the same area that responds when they smell something disgusting, like a skunk.
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“Each of us is exposed to thousands of brand images every day […] We assume that incidental brand exposures do not affect us, but our work demonstrates that even fleeting glimpses of logos can affect us quite dramatically.”
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links for 2008-03-17
March 18th, 2008 · Comments Off on links for 2008-03-17
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Pot Noodle is the perfect brand to be doing this – it’s hard to think of anything else whose marketing strategy rests so much on fucking about with ideas of quality and value: it has a history of making consumer turn-offs into a virtue
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Every group tends to think that its own role is most important, and that the next group in the chain just needs to […] apply the principles that the first group has defined. This way of looking at things is integrated into project management.
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“It’s like consumers are saying: ‘Could you spend a little more on research and development, instead of just creating line extensions?'” –Is it really, though? MAYBE YOUR CONSUMERS ARE JUST NEVER GOING TO CARE TOO MUCH.
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Expand your website by putting any other website inside of it. It’s one line of code and it’s easy to monetize (just check the “Monetize” box). Embed Facebook, MySpace or LinkedIn inside your pages and keep people at your website all day long.
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links for 2008-03-14
March 15th, 2008 · Comments Off on links for 2008-03-14
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In leaner years advertising triumphs because it offers a little optimism, to the customer but also to organisations. It is at times like these that a big emotional idea, expressed in the most potent way can help galvanise a brand, its people and customers
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Even Google Inc., which runs the Internet’s most lucrative advertising network, has acknowledged having trouble finding the right marketing mix in its business partnership with News Corp.’s MySpace.com, the only social network larger than Facebook.
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links for 2008-03-13
March 14th, 2008 · Comments Off on links for 2008-03-13
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Pentland “would like to see phones collect even more information about their users, recording everything from their physical activity to their conversational cadences.”
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Borders did some customer research at its front-facing prototype store and learned customers perceived Borders as having more books, not fewer, with this new display strategy.
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“Winner-takes-all” competitions create a “winner-wants-all” mind-set. Often aggressive risk-takers, victors view introspection and moderation as antithetical to success.(tags: businessweek leadership)
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links for 2008-03-12
March 13th, 2008 · Comments Off on links for 2008-03-12
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Animal cruelty charges were filed, the slaughterhouse was shut down and Congress held hearings. The Agriculture Department announced the recall of more than 143 million pounds of meat — the largest in the nation’s history.
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links for 2008-03-11
March 12th, 2008 · Comments Off on links for 2008-03-11
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He has patented a method to automatically produce a set of similar books from a template which is filled with data from database and internet searches, and is currently listed as the author of 85,000 books at Amazon.com.
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links for 2008-03-10
March 11th, 2008 · Comments Off on links for 2008-03-10
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To be truly effective, the visibility your brand generates should be relevant within the surrounding context. Wonder Bread’s product placement in Will Ferrell’s Talladega Nights movie makes sense; Perrier’s, not so much.
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