A Better Course

In leaner years advertising triumphs because it offers a little optimism, to the customer but also to organisations. It is at times like these that a big emotional idea, expressed in the most potent way can help galvanise a brand, its people and customers

(tags: adliterate advertising directmail directmarketing branding economy)

Even Google Inc., which runs the Internet’s most lucrative advertising network, has acknowledged having trouble finding the right marketing mix in its business partnership with News Corp.’s MySpace.com, the only social network larger than Facebook.

(tags: google myspace facebook advertising socialnetworking nytimes)