A Better Course

When subjects feel they have been cheated, a part of the brain called the anterior insula lights up –the same area that responds when they smell something disgusting, like a skunk.

(tags: neuromarketing gametheory business)

“Each of us is exposed to thousands of brand images every day […] We assume that incidental brand exposures do not affect us, but our work demonstrates that even fleeting glimpses of logos can affect us quite dramatically.”

(tags: branding brand research duke marketing)