A Better Course

Pentland “would like to see phones collect even more information about their users, recording everything from their physical activity to their conversational cadences.”

(tags: realitymining marketing mobile data analysis marketingprofs)

Borders did some customer research at its front-facing prototype store and learned customers perceived Borders as having more books, not fewer, with this new display strategy.

(tags: borders sales marketing display brandautopsy)

“Winner-takes-all” competitions create a “winner-wants-all” mind-set. Often aggressive risk-takers, victors view introspection and moderation as antithetical to success.

(tags: businessweek leadership)