A Better Course

Big Pharma companies turn to TV product placement – Sep. 28, 2007 Public attitude could turn around if drug companies take advantage of the increasing popularity of product placements… Americans have changed their general opinion on products inserted into movies and TV shows. (tags: pharmaceutical advertising productplacement cnn) Citi mails unrequested credit cards – Sep. […]

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RussellBeattie.com – Lego Rocks (Redux) More superb advertising from Lego, who seem to have been on a roll recently. (tags: advertising branding lego russellbeattie)

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SEO & Search Engine Marketing Mindmap A mindmap about internet marketing. Extremely detailed. (tags: mindmap marketing seo online seobook) Neuromarketing » Halo 3: Brain Games Games like Halo 3 are really nothing more than direct interaction between machine and brain, and it’s surprising that we haven’t seen more neuromarketing-style analysis of player behavior. (tags: neuromarketing […]

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Microsoft Takes Aim at Google’s Ad Supremacy – New York Times Microsoft will be able to provide advertisers with a log of all the places on the Internet where people see ads before going to the advertisers’ Web sites. The data is based on individual computers’ electronic signatures, not individual people. (tags: advertising microsoft google […]

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Why ‘Total Geeks’ Build Businesses Faster | Business Week The vast majority of these successful CEOs rated themselves as “total geeks”—22%—or the next highest category, “power users”—59%. (tags: business businessweek strategy technology entrepreneurship) Bringing PlayStation Back to Basics | Business Week “The competition for eyeballs and the competition for people’s pocketbooks is as intense as […]

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Paying an Author and Putting Her Down – New York Times The paper bought excerpts from the book, putting money in Ms. Klein’s pocket for the privilege of knocking her down. The paper’s managing editor for comment said Ms. Klein’s influence in Canada justified reprinting her work, but her popularity requi (tags: nytimes publishing naomiklein) […]

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Penny Arcade! – The Protip “I place greater value on enabling victory than actually securing it.” – Penny Arcade on Team Fortress 2 character classes. (tags: teamfortress2 computergames comic pennyarcade)

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Face value | The brand of Clinton | Economist.com He has transformed himself into one of the hottest brands in the booming business of giving away money. This is a remarkable piece of rebranding, to say the least, for a man never blessed with spare cash to give. (tags: theeconomist clinton america branding) Neuromarketing » […]

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Netflix: Flex To The Max | Business Week Today, Netflix is embroiled in an even tougher, two-front war: competing with Blockbuster for online supremacy in DVD rentals while also inaugurating a digital streaming service to compete with the likes of Apple. That’s one mighty gang of entrenched comp (tags: netflix leadership competition apple blockbuster strategy […]

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Seth’s Blog: Mean vs. Median “The typical (mean) American eats a meal at McDonald’s once every two weeks. But I never go and some people eat there twice a day.” Mistakes made in looking at web stats, and stats in general. (tags: marketing statistics sethgodin web) Google Program Enlists Mini-Sites as Selling Tool for Advertisers […]

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