A Better Course

The paper bought excerpts from the book, putting money in Ms. Klein’s pocket for the privilege of knocking her down. The paper’s managing editor for comment said Ms. Klein’s influence in Canada justified reprinting her work, but her popularity requi

(tags: nytimes publishing naomiklein)

Context is built more quickly if people know where you stand and can plug that into their previous point of view. If you’re giving meaning, you’re also making an argument… one in favor of your point of view.

(tags: sethgodin online marketing)

From October 2 to November 7 at more than 10,000 U.S. Starbucks locations, customers can receive “Song of the Day” cards redeemable on Apple’s iTunes store for a complimentary song hand-selected by Starbucks Entertainment

(tags: starbucks apple businessdevelopement marketing reuters advertising)

Marketing punk rock is difficult. The segment isn’t driven by hit singles or radio airplay like most of the music business.

(tags: hopelessrecords punkrock businessweek philanthropy marketing branding)