A Better Course

Today, Netflix is embroiled in an even tougher, two-front war: competing with Blockbuster for online supremacy in DVD rentals while also inaugurating a digital streaming service to compete with the likes of Apple. That’s one mighty gang of entrenched comp

(tags: netflix leadership competition apple blockbuster strategy businessweek)

“A huge amount of marketing is about “in” or ignore. This is about “in” or “out.” By forcing people to make a choice, they created a conversation.” How can this be applied elsewhere? When would it be suitable to do that?

(tags: sethgodin marketing conversation)

“Looking to make yogurt more palatable to tweens, Yoplait has come out with carbonated yogurt in a tube. Called Fizzix, this bubbly concoction is the latest entry in the fast-growing U.S. yogurt market.” It sounds disgusting.

(tags: cnn america marketing food yoghurt product)