A Better Course

The vast majority of these successful CEOs rated themselves as “total geeks”—22%—or the next highest category, “power users”—59%.

(tags: business businessweek strategy technology entrepreneurship)

“The competition for eyeballs and the competition for people’s pocketbooks is as intense as it’s ever been. I don’t think it’s any different than what we’ve seen in the past.” Interview with Sony’s Phil Harrison.

(tags: sony technology marketing business strategy businessweek computergames ps3)

Why does it take 39 ingredients to make a Twinkie, when you can bake a cake at home with six? The answer: shelf life… whipped cream filling is replaced with shortening, in the form of partially hydrogenated vegetable oil and/or beef fat.

(tags: jacksonblog twinkie product food)

“We do not want to invade in the viewers’ space so much that we intrude on their experience,” said Ms. Provencio. Promotional content on what the industry calls the “lower third” of the television screen is “the way of the world these days,”

(tags: nytimes advertising america technology television broadcast)

Maybe the gorilla ad marks a shift– an advert which cares about its music (even if that music is well-worn and corny) enough to add something to it.

(tags: pitchfork music cadburys advertising marketing branding)