A Better Course

adliterate: Boring people know the most interesting things What clients really want is an effect – a real sense that the marketing activity they undertake is selling goods and services. Not shifting a few here and there but manifestly affecting the momentum of their business. (tags: adliterate research marketing advertising online statistics) Hershey product looks […]

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Streaming Ads Driving Users Away From Content – New York Times Younger viewers: more tolerant, less recall: If you are going to aim a streaming ad at someone, viewers 18-24 are somewhat more tolerant of the practice. 57.6 percent will watch an an online video ad and not become too annoyed to finish viewing. (tags: […]

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EA Leaps into Free Video Games | Business Week The idea is to build local social networking communities around games. “If only the guys who pay the most win, the game is dead, so it has to be tuned very carefully so that the really good players are the ones who actually win” (tags: computergames […]

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Forget about demographics?: Jackson Blog: Jackson Library: Stanford GSB “There is value in audience-based guarantee system for digital media. The guarantees could be based on ratings against behaviorally and contextually defined audiences.” I’m not sure – for some products you could be actively reducing your market. (tags: jacksonblog advertising demographics marketing online) advergirl: The Myth […]

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Business Interactive Features – Diagrams – Illustrations – Portfolio.com What’s a CDO? – An explanation of the subprime mortgage crisis. (tags: portfolio.com finance visualization economics cdo subprime)

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Chris Heathcote: anti-mega: blog all dog-eared pages: The Design Of Future Things by Don Norman I’d posit that these smug systems may have resulted from use cases, and traditional user-centred design. We’ve been taught to design systems for a purpose – preferably one purpose – collected through use cases and designed against them. (tags: antimega […]

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Facebook Is No Kingmaker – Bits – Technology – New York Times Blog there is little correlation between Facebook support and real-world support. If there was, Mr. Paul would be the front-runner. (tags: nytimes america election facebook) apophenia: The Economist Debate on Social “Networking” Youth prefer in-person (unregulated) encounters. They turn to SNSs when they […]

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Howard Schultz’s Grande Challenge | Business Week “Their business model still appears to be building stores to grow, and if they just [build more slowly and] become more relevant to consumers, everything will work itself out—I think those are all dangerous premises” (tags: businessweek starbucks coffee strategy) NussbaumOnDesign 10 Worst Innovation Mistakes In A Recession. […]

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Circle of Time Planner | Marketing Profs Daily Fix Blog It’s basically a pie chart of your day. There is something about seeing my day presented on a wheel like this that makes me feel I have better control of my time. I like seeing the spacial relationship between projects/tasks. (tags: marketingprofs gettingthingsdone timemanagement) blog […]

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This Blog Sits at the: Adam Smith and the American corporation the corporation… perhaps they will in respond to the market place by seconding some of their essentials to the world out there. This would be another way of saying that networks so dominant in personal matters may be poised to transform even the institu […]

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