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Younger viewers: more tolerant, less recall: If you are going to aim a streaming ad at someone, viewers 18-24 are somewhat more tolerant of the practice. 57.6 percent will watch an an online video ad and not become too annoyed to finish viewing.
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“The best thing that could happen is that all this marketing stuff just goes on and the movie and the campaign don’t turn into some kind of weird grave marker,” he said.
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If people don’t talk about their unease or resentment, don’t dignify it with your own questions or soothing comments. Be open to input, but don’t feel you have to console people or interpret and react to sidelong glances, long sighs, and other signals.
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Group net profit at Nintendo Co., which also makes Super Mario and Pokemon games, totaled 258.93 billion yen ($2.43 billion) for the nine months ended Dec. 31, up 96.3 percent from 131.92 billion yen for the same period in fiscal 2006.
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The middle-income shopper is under pressure. Gas isn’t cheap, credit is hard to come by, and many of the same people who rode the housing bubble now see their monthly mortgage payments jumping while home values plunge. It makes for a nervous consumer.
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Under the new arrangement, users who visit last.fm can search for and select any of 3.5 million songs to listen to on their computers through technology called streaming. There are limitations: any given song can only be played three times.
links for 2008-01-24
January 25th, 2008 · No Comments
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