A Better Course

What clients really want is an effect – a real sense that the marketing activity they undertake is selling goods and services. Not shifting a few here and there but manifestly affecting the momentum of their business.

(tags: adliterate research marketing advertising online statistics)

The Hershey Co. is halting production of Ice Breakers Pacs in response to criticism that the mints look too much like illegal street drugs, the company’s president and chief executive officer said Thursday.

(tags: cnn packaging hershey)