A Better Course

“There is value in audience-based guarantee system for digital media. The guarantees could be based on ratings against behaviorally and contextually defined audiences.” I’m not sure – for some products you could be actively reducing your market.

(tags: jacksonblog advertising demographics marketing online)

“this was not just a random great idea from some creatives loopy on spray glue fumes. It was a the winner of a very well-funded test of over 20 holiday sites – each of which was intended to be viral.” – an account of successful testing at OfficeMax.

(tags: advergirl advertising web2.0 testing)

the 9% growth in sales of Cadbury’s Dairy Milk since launch must have done a lot of the heavy lifting for the company’s confectionary business and is all the more impressive given the brand’s recent past which has been somewhat difficult to say the least.

(tags: adliterate cadburys statistics advertising marketing branding brand)

The radio, print and billboard advertising campaign running in the metropolitan area for the duration of January is not being paid for by a competitor or an angry interest group but rather by the union that represents about 400 employees of the newspaper.

(tags: washintonpost nytimes media negativeadvertising advertising publishing)