A Better Course

Neuromarketing » B2B Marketing: Play Fair, Maximize Profit When subjects feel they have been cheated, a part of the brain called the anterior insula lights up –the same area that responds when they smell something disgusting, like a skunk. (tags: neuromarketing gametheory business) Logo Can Make You ‘Think Different’ | Duke News “Each of us […]

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Blackbeardblog » Blog Archive » The £30 Pot Noodle Pot Noodle is the perfect brand to be doing this – it’s hard to think of anything else whose marketing strategy rests so much on fucking about with ideas of quality and value: it has a history of making consumer turn-offs into a virtue (tags: blackbeardblog […]

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adliterate: Be careful what you wish for In leaner years advertising triumphs because it offers a little optimism, to the customer but also to organisations. It is at times like these that a big emotional idea, expressed in the most potent way can help galvanise a brand, its people and customers (tags: adliterate advertising directmail […]

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What’s Next for Marketing? Reality Mining | Marketing Profs Daily Fix Blog Pentland “would like to see phones collect even more information about their users, recording everything from their physical activity to their conversational cadences.” (tags: realitymining marketing mobile data analysis marketingprofs) Brand Autopsy: Borders Reducing its Borders Borders did some customer research at its […]

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Upton Sinclair, Now Playing on YouTube – New York Times Animal cruelty charges were filed, the slaughterhouse was shut down and Congress held hearings. The Agriculture Department announced the recall of more than 143 million pounds of meat — the largest in the nation’s history. (tags: america media nytimes)

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YouTube – Patent on “Long Tail” for automated content authorship. He has patented a method to automatically produce a set of similar books from a template which is filled with data from database and internet searches, and is currently listed as the author of 85,000 books at Amazon.com. (tags: longtail insead faculty innovation automation youtube […]

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When Your Ad Tactics Don’t Fit Your Brand | Business Week To be truly effective, the visibility your brand generates should be relevant within the surrounding context. Wonder Bread’s product placement in Will Ferrell’s Talladega Nights movie makes sense; Perrier’s, not so much. (tags: businessweek advertising productplacement strategy gimmick)

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Costly Placebo Works Better Than Cheap One “Physicians want to think it’s the medicine and not their enthusiasm about a particular drug that makes a drug more therapeutically effective, but now we really have to worry about the nuances of interaction between patients and physicians,” (tags: research duke medicine placeboeffect psychology) Web 2.0’s Long Road […]

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Physics Explains Why University Rankings Won’t Change According to the theory, the hierarchy of university rankings — in which few schools consistently land at the top and many more contend for lesser spots — persists because that structure supports the easiest flow of ideas, (tags: rankings education physics duke research network) managers and their self-fulfilling […]

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Perceptions of North Korea – Reuters Photographers Their appearance to me was of complete helplessness, all passing slowly as if in a trance, heads bowed, staring blankly, faces unmoved. The best description is a factory conveyor-belt. (tags: reuters photojournalism northkorea politics)

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