A Better Course

There’s been a lot written recently about the advertising model of Facebook and other online social networks. A lot of this is concerned with the lack of success banner adverts have on these sites, and whether all of the billion dollar valuations are predicated on banner adverts starting to work or the development of a […]

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Microsoft-Facebook: ‘A True Bubble Deal’ | Business Week There are still questions about the deal that Microsoft and Facebook will have to address. “The big question is this: will Microsoft get to see what they are doing, and work with them, or are they going to be relegated to selling secondary banner inventor (tags: microsoft […]

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Following yesterday’s post I’ve been thinking a lot about narrative; both the stories we tell ourselves about ourselves, and the stories we tell our (potential) customers about our products. Some marketing or advertising seeks to fit their stories into existing narratives – innocent do well at marketing to those who already identify as “a healthy […]

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blog all dog-eared pages: where the suckers moon (tecznotes) Good creative people didn’t operate by the same rules by which, say, good bankers do. And clients don’t always recognize the value of good creative work […] so an account exec had to be prepared to fight or anger the client, even risk dismissal or fire […]

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I recently went to see a talk by Radha Chadha on the rise of luxury brands in Asia, about which she has recently written a book. She had moved from India to Hong Kong a decade ago to work for an ad agency and, fascinated by the attitude to luxury brands that she noticed both […]

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The Benefits of Facebook “Friends:” Social Capital and College Students’ Use of Online Social Network Sites We use Facebook as a research context to determine whether offline social capital can be generated by online tools. The results of our study show that Facebook use among college-age respondents was significantly associated with measures of social capital. […]

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Brain regions responsible for optimism located | U.S. | Reuters Phelps said the researchers had a hard time getting the volunteers to think of purely neutral events in the future. “They tended to make them positive,” she said. “We sort of stumbled upon this optimism bias that psychologists have talked about before.” (tags: reuters optimism […]

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Chris writes about using marketing and advertising techniques in the design process – starting from the point that ‘a lot of “experience design” is actually just designers doing people-grounded marketing’. This is interesting to me, considering that I’ve got a post to write about how good design is good marketing, and how they two can […]

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Another interesting post from Neuromarketing, this time about subliminal branding – how one’s positive feelings towards a brand increase after viewing the logo a number of times at a millisecond level. It’s interesting in terms of Free Rice, another site that’s been doing the rounds – there’s a really uncluttered interface, but once you’ve answered […]

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Devoted Moviegoers Show Up Early – New York Times Frequent moviegoers tend to arrive at the theater 16 percent earlier than the average moviegoer, according to a survey by Arbitron, the audience research firm. (tags: nytimes advertising movie) Brand Autopsy: To Win, You Must be Willing to Lose Don’t worry if some customers hate your […]

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