A Better Course

Phelps said the researchers had a hard time getting the volunteers to think of purely neutral events in the future. “They tended to make them positive,” she said. “We sort of stumbled upon this optimism bias that psychologists have talked about before.”

(tags: reuters optimism brain research)

a lot of “experience design” is actually just designers doing people-grounded marketing. […] I’ve generally found ‘design research’ to be rather woolly, so I’m interested in the research and analysis techniques from advertising.

(tags: antimega design marketing analytics product)

“That’s a really fun cover. That’s lovely.” I stopped and thought a little, before continuing, “And it’s good to see someone smiling on the cover of the mag. When was the last time someone was smiling on the cover of PCG?”.

(tags: rockpapershotgun teamfortress2 computergames smile fun keirongillen)