A Better Course

“thou hast councilled a better course than thou hast allowed”

A Better Course header image 4

Self Evidence

January 29th, 2008 · Comments Off on Self Evidence

There’s been a lot written and said recently about brand engagement – essentially, the idea that if someone uses something related to your brand, they will be more likely to trust (and by extension buy) your product further down the line. Even more problematically, this has frequently been with reference to brand’s Facebook applications. I’ve […]

[

Categories: branding · marketing · product
Tags: , , , , , ,

Telling Stories

October 30th, 2007 · Comments Off on Telling Stories

Following yesterday’s post I’ve been thinking a lot about narrative; both the stories we tell ourselves about ourselves, and the stories we tell our (potential) customers about our products. Some marketing or advertising seeks to fit their stories into existing narratives – innocent do well at marketing to those who already identify as “a healthy […]

[

Categories: advertising · branding · marketing
Tags: , , , , ,