A Better Course

“thou hast councilled a better course than thou hast allowed”

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Telling Stories

October 30th, 2007 · Comments Off on Telling Stories

Following yesterday’s post I’ve been thinking a lot about narrative; both the stories we tell ourselves about ourselves, and the stories we tell our (potential) customers about our products. Some marketing or advertising seeks to fit their stories into existing narratives – innocent do well at marketing to those who already identify as “a healthy […]

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