A Better Course

“thou hast councilled a better course than thou hast allowed”

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links for October 15th

October 16th, 2010 · Comments Off on links for October 15th

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links for October 14th

October 15th, 2010 · Comments Off on links for October 14th

  • For most innovation is either a functional endevour – introducing new product benefits or colonising additional markets, or else it is purely about emotional territory – owning different 'need states' or 'mindspace'. This philosophy of innoavtion is unfortunately rampant in our Client's organisations and it is rendering the big marketing companies impotent when it comes to creating the 'game changing' ideas that they desperately want and need.
  • "A ridiculous non-word made up by marketing people who think the term "e-mail" is inadequate to describe the explosive excitement of their mass e-mails. Also "eblast" or "e-mail blast""

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links for October 13th

October 14th, 2010 · Comments Off on links for October 13th

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links for October 13th

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links for October 12th

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links for October 7th

October 7th, 2010 · Comments Off on links for October 7th

  • "There is a difference between radical words and meaningful change. It's hard to build something great for the future if you spend most of your time demeaning what happened before. For even the most determined change agents, history and tradition can be unrivaled sources of strength — as the foundation for an enduring sense of purpose that newcomers can't begin to copy; as a reservoir of professional wisdom that gets more valuable as times get more volatile; as an engine of expertise that competitors can't hope to match; as a reminder of founding principles that never go out of style, regardless of how styles change."

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links for October 4th

October 4th, 2010 · Comments Off on links for October 4th

  • The study also found that the tangible materials involved more emotional processing in the subjects, important from a branding and ad recall standpoint; More processing is taking place in the right retrosplenial cortex when physical material is presented. This is involved in the processing of emotionally powerful stimuli and memory, which would suggest that the physical presentation may be generating more emotionally vivid memories.

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links for October 1st

October 1st, 2010 · Comments Off on links for October 1st

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links for September 29th

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links for September 28th

September 28th, 2010 · Comments Off on links for September 28th

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