A Better Course

For most innovation is either a functional endevour – introducing new product benefits or colonising additional markets, or else it is purely about emotional territory – owning different 'need states' or 'mindspace'. This philosophy of innoavtion is unfortunately rampant in our Client's organisations and it is rendering the big marketing companies impotent when it comes to creating the 'game changing' ideas that they desperately want and need.

"A ridiculous non-word made up by marketing people who think the term "e-mail" is inadequate to describe the explosive excitement of their mass e-mails. Also "eblast" or "e-mail blast""