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Outdoor posters were turned into large interactive push puzzles that consumers could solve in order to “sort your head”. This was done to promote McDonald’s Large Coffee for only 1 Euro.
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in too many cases, the language used by executives in one company is completely interchangeable with the language used by another; and hollow and meaningless in every place it used. […] she called this “Jargon monoxide.”
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I’m as sure that ordering an army of consumers to use a packshot, logo and tagline as stipulated by Armani when user-generating, wasn’t approaching what Gibson or Jenkins had in mind when they described a future vision of participatory culture and collect
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Packard, like Ellison, made the Top Ten list for richest Americans. But they differed greatly in their view of who helped them get there, and what they owe their fellow citizens, employees, and community.
links for 2008-04-27
April 28th, 2008 · Comments Off on links for 2008-04-27
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links for 2008-04-25
April 26th, 2008 · Comments Off on links for 2008-04-25
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successful investment decisions today are less about a rigorous masterplan (copytesting, singular campaign you put everything behind, etc.) and more about behaving like an investor in options
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“Dear Ketel One Drinker—Can we just say, you looked great the other night.” Eighty-five percent of that ad was white space, yet it cost, by some estimates, about $140,000 to place in Sports Illustrated.
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While its rivals LVMH and Richemont have said in recent days they have seen no significant slowdown in luxury markets, PPR revealed that sales of Gucci products, particularly its less expensive ranges, had suffered in the US.
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“Well, I think, just knock on the door and say ‘She’s really nice’, or you could say it another way, ‘She’s not as bad as you think’.”
Hillary Clinton gives advice to her campaigners in Philadelphia. NPR, April 19th
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links for 2008-04-24
April 25th, 2008 · Comments Off on links for 2008-04-24
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This week, according to last week’s teaser, our twelve budding tycoons will be coming up with new flavours of ice cream, and using their hitherto absent negotiation talents to sell them.
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Amazon.com Inc warned on Wednesday that profit margins would narrow in 2008 as it kept prices in check
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links for 2008-04-23
April 24th, 2008 · Comments Off on links for 2008-04-23
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Pixel Spout
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“What is unclear at this time is why this particular mouse had to be such a dick and render useless all the work we had put into this controlled behavioral experiment.”
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“Is an encounter with an everyday brand the place to go to be moved, seek educationto grow as a person, aren’t there better places to find those kinds of experiences?” –yes, but it’s wrong and sad to imagine that we can’t be surprised by the everyday!
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links for 2008-04-22
April 23rd, 2008 · Comments Off on links for 2008-04-22
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it extends that window where you see the world through the filter of your project; the way that when you’re working on / thinking about something you see echoes of that thing everywhere you go. Which makes you think again about what you’re doing.
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All too often the rewards are what the givers think the receiver might like, not what they know the receiver wants. Many organizations reward people with tickets to sporting events when the rewardee wants a dinner out at a restaurant of his choosing.
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“why do you want to be innovative?” They both stared at me in silent disbelief… While I was pondering whether they might be wondering whether I was serious (or mad), Chrissy finally stammered “but… because we have to… it is what we do”.
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links for 2008-04-21
April 22nd, 2008 · Comments Off on links for 2008-04-21
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Become less precise in order to get a better view. If metaphors are useful for understanding or for decision support when do they go too far and become mere ornament?
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links for 2008-04-20
April 21st, 2008 · Comments Off on links for 2008-04-20
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Analysts have been wooed in hundreds of private briefings with senior military leaders, including officials with significant influence over contracting and budget matters, records show. They have been taken on tours of Iraq and given access to classified
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I learned HTML and when it takes 6000 years to load and it takes so long, and there’s so ads and it takes so long, I think that it’s, it can be fixed.
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links for 2008-04-18
April 19th, 2008 · Comments Off on links for 2008-04-18
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Yes, social network is the concentrator, but what the folks end up doing is where the money’s at. One good example is O’Reilly. Is it a social networking service? Sure is. Where do they make money? Selling info to the network
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links for 2008-04-17
April 18th, 2008 · Comments Off on links for 2008-04-17
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As I stood up to greet him, I was clad in pressed dress pants, and a pinstripe shirt, with a tie. He was wearing, once again, I am not making this up: workout sweats, a wife beater, and a North Face fleece.
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links for 2008-04-16
April 17th, 2008 · Comments Off on links for 2008-04-16
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This time, she is a messenger for Chairman Howard Schultz, who is trying to restore some of the goodwill and warm feelings for the brand that have gone by the wayside because of increasing coffee prices, machine-made lattes, and bad press.
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One, how can we make the content we produce as an industry compelling and interesting enough for people to enjoy watching it… this is about stopping treating people as a captive audience who are excited to hear our latest lecture.
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