A Better Course

successful investment decisions today are less about a rigorous masterplan (copytesting, singular campaign you put everything behind, etc.) and more about behaving like an investor in options

“Dear Ketel One Drinker—Can we just say, you looked great the other night.” Eighty-five percent of that ad was white space, yet it cost, by some estimates, about $140,000 to place in Sports Illustrated.

While its rivals LVMH and Richemont have said in recent days they have seen no significant slowdown in luxury markets, PPR revealed that sales of Gucci products, particularly its less expensive ranges, had suffered in the US.

“Well, I think, just knock on the door and say ‘She’s really nice’, or you could say it another way, ‘She’s not as bad as you think’.”
Hillary Clinton gives advice to her campaigners in Philadelphia. NPR, April 19th