A Better Course

This time, she is a messenger for Chairman Howard Schultz, who is trying to restore some of the goodwill and warm feelings for the brand that have gone by the wayside because of increasing coffee prices, machine-made lattes, and bad press.

One, how can we make the content we produce as an industry compelling and interesting enough for people to enjoy watching it… this is about stopping treating people as a captive audience who are excited to hear our latest lecture.