A Better Course

Brain regions responsible for optimism located | U.S. | Reuters Phelps said the researchers had a hard time getting the volunteers to think of purely neutral events in the future. “They tended to make them positive,” she said. “We sort of stumbled upon this optimism bias that psychologists have talked about before.” (tags: reuters optimism […]

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Devoted Moviegoers Show Up Early – New York Times Frequent moviegoers tend to arrive at the theater 16 percent earlier than the average moviegoer, according to a survey by Arbitron, the audience research firm. (tags: nytimes advertising movie) Brand Autopsy: To Win, You Must be Willing to Lose Don’t worry if some customers hate your […]

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The New Advertising Outlet: Your Life – New York Times Last year, Nike spent just 33 percent of its $678 million United States advertising budget on ads with television networks and other traditional media companies. That’s down from 55 percent 10 years ago. (tags: nike advertising online web2.0 nytimes) 73 and Loaded With Friends on […]

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Nintendo: Calling All Players | Business Week “I have… the utmost respect for Nintendo’s marketing strategy,” says the CEO of Tokyo-based developer Tecmo. Analysts praise Nintendo, too, using the kind of superlatives… fitting for a company that has the 2nd-largest market capitalization in Japan b (tags: nintendo computergames marketing strategy businessweek) The Sales/Marketing Dance | […]

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Relationships: What’s the Problem? > davidmaister.com > Passion, People and Principles It’s not enough to argue that relationships are a good thing, or even prove that they are economic. We must understand why they are difficult to pull off. (tags: strategy business leadership davidmaister)

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Education-Based Marketing Sells | Business Week Your credibility is increased significantly when you begin meetings with data that is of value to the prospect. Launch all your meetings by teaching your prospect something or by offering data that establishes that you’ve done your homework. (tags: businessweek marketing sales) This Is Your Brain on Advertising | […]

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3 Ingredients for Success – New York Times “Only 15 years ago, a person who changed jobs every three years or so was looked at as professionally unstable. Today, it’s the guy nestled on his lily pad whom the H.R. pro looks at with a critical eye,” wondering why the employee isn’t more ambi (tags: […]

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Developing Your Leadership Brand | Business Week Firms with branded leadership… win with customers because customers have confidence that the leaders will respond to their needs in a consistent and appropriate way. They win with employees because employees know what to expect (tags: businessweek leadership branding brand) iPod cheap in Hong Kong, but a Brazil […]

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Toyota Tries to Sell Priuses Where Tractors Are Sexy – WSJ.com “Gas is a huge worry, so I’m starting to think about hybrids,” said Mr. Recker, who owns a Ford Mustang, among other vehicles. (tags: wsj car toyota marketing branding) Rock, Paper, Shotgun » Blog Archive » RPS Team Fortress 2 Interview – Part 2 […]

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HSBC Scuppers Bluetooth Ads Plan | Business Week But after fully evaluating the results of the Bluetooth ad trial, HSBC said it has no plans to deploy the technology. An HSBC spokesman told silicon.com: “We did look at the results and it is not being taken forward. It didn’t prove commercially viable.” (tags: advertising bluetooth […]

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