A Better Course

Firms with branded leadership… win with customers because customers have confidence that the leaders will respond to their needs in a consistent and appropriate way. They win with employees because employees know what to expect

(tags: businessweek leadership branding brand)

One of Australia’s biggest banks, the Commonwealth Bank, has used the latest version of Apple’s music player — the slimline 4GB Nano — to compare global currencies and purchasing power in 55 countries.

(tags: ipod reuters exchangerate)

When you make the company something to believe in, employees will talk about the quality of the company itself, the values the company endorses, and the ways in which their lives are enhanced because of it.

(tags: branding business marketing starbucks brandautopsy leadership)

Please rollover each branding element to discover each definition. Groups include: Advertising, Direct, Branding, Marketing Communications, M&A, Misc.

(tags: kolbrener branding brand advertising entertaining marketing)

24% of the insulted students helped pick up the books – 73% of those who weren’t insulted volunteered to lend a hand. As always, more research is needed. This study… suggests that little bits of nastiness can have a big cumulative impact.

(tags: bobsutton research management culture)