A Better Course

Facebook Is Marketing Your Brand Preferences (With Your Permission) – New York Times Yesterday, in a twist on word-of-mouth marketing, Facebook began selling ads that display people’s profile photos next to commercial messages that are shown to their friends about items they purchased or registered an opinion about. (tags: advertising online nytimes facebook brand) Brand […]

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How to avoid hiring a jerk – Nov. 5, 2007 – CNN “In this bloggable, cell phone camera world, your brand on the inside is going to be your brand on the outside. If you have a bunch of jerks, your brand is going to be a jerk,” (tags: cnn branding employment hiring strategy) Humor […]

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Things Turn Ugly in the ‘Hacks vs. Flacks’ War – New York Times “[Our] sole purpose is to critique objectionable PR practices, and even we get spammed. Sometimes we get follow-up calls from them asking if we want to run their stories. [our response] is, ‘We write about deceptive and unethical P.R. practices — do […]

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Bob Sutton: How a d. School Course is Different the hallmark of this class — and others in the design and business initiative — ⊘⊘ is using design thinking to tackle business problems (not just to advise others, to get in there and do it) (tags: businesseducation design bobsutton business)

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So Many Ads, So Few Clicks | Business Week The truth about online ads is that precious few people actually click on them. And the percentage of people who respond to common “banner ads,” the ubiquitous interactive posters that run in fixed places on sites, is shrinking steadily. (tags: online advertising facebook bannerad marketing segmentation […]

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Nokia’s primary market: Jackson Library: Stanford GSB In an age of experience-driven consumption, retailers must do more than simple advertising and product placement […] Successful retail requires a personalized shopping experience for consumers to interact and become familiar with the products. (tags: nokia product userexperience retail marketing jacksonblog) advertising practitioner: angry blogging, finger wagging, happy […]

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Business.view | Psst—want to be a billionaire? | Economist.com [Zuckerberg] has shown good judgement in resisting offers for his firm of between hundreds of millions and $1 billion. Yet $15 billion is a different story, especially for a firm that has yet to make a profit and has annual revenues of barely $100m. (tags: theeconomist […]

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Microsoft-Facebook: ‘A True Bubble Deal’ | Business Week There are still questions about the deal that Microsoft and Facebook will have to address. “The big question is this: will Microsoft get to see what they are doing, and work with them, or are they going to be relegated to selling secondary banner inventor (tags: microsoft […]

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blog all dog-eared pages: where the suckers moon (tecznotes) Good creative people didn’t operate by the same rules by which, say, good bankers do. And clients don’t always recognize the value of good creative work […] so an account exec had to be prepared to fight or anger the client, even risk dismissal or fire […]

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The Benefits of Facebook “Friends:” Social Capital and College Students’ Use of Online Social Network Sites We use Facebook as a research context to determine whether offline social capital can be generated by online tools. The results of our study show that Facebook use among college-age respondents was significantly associated with measures of social capital. […]

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