A Better Course

Yesterday, in a twist on word-of-mouth marketing, Facebook began selling ads that display people’s profile photos next to commercial messages that are shown to their friends about items they purchased or registered an opinion about.

(tags: advertising online nytimes facebook brand)

Buckley’s aren’t backing down from their “tastes awful” positioning. TV spots include faux taste tests […] asking consumers to tell the taste difference between Buckley’s vs. Used Mouthwash, Buckley’s vs. Trash Bag Leakage, Buckley’s vs. P

(tags: brandautopsy branding advertising)