A Better Course

In an age of experience-driven consumption, retailers must do more than simple advertising and product placement […] Successful retail requires a personalized shopping experience for consumers to interact and become familiar with the products.

(tags: nokia product userexperience retail marketing jacksonblog)

Although the venture capitalists and MBAs think of web advertising as one huge machine for the rational sorting of functional needs we humble ad folk have learned something more alchemical; how to turn sparks of inspiration into economic drive.

(tags: russelldavies blogging business advertising google microsoft online creative)

being brave enough to break codes and stand out pays off. […] Does it work? Well, on both days I went people were queueing to: i) get in, ii) try stuff on, iii) pay.

(tags: abercrombie&fitch branding brand retail wheresthesausage)