A Better Course

Are Marketing and Mathematics Getting Married? | Marketing Profs Daily Fix Blog different teams from across the globe have attempted to help Netflix improve its recommendation algorithm, and how difficult a challenge this is turning out to be. The contest is two years running and still a 10% predictive improvement remains elusive. (tags: marketingprofs marketing […]

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An Upstart Challenges the Big Web Browsers – NYTimes.com “Firefox has named this new tool the “awesome bar” and says it could replace the need for people to maintain long and messy lists of bookmarks.” –that’s _awesome bar_. I kind of like boundless enthusiasm as a brand value. (tags: firefox technology advertising online browser brand) […]

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Nau Is Then | Business Week “The concept of going into a Nau store and seeing a sparse presentation and unfamiliar products without racks and racks of clothes, and then choosing a charity, and possibly going home without the purchase—it’s too complicated for anyone” (tags: businessweek innovation nau business charity)

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Why Zappos Pays New Employees to Quit—And You Should Too – Harvard Business Online’s Bill Taylor The fast-growing company, which works hard to recruit people to join, says to its newest employees: “If you quit today, we will pay you for the amount of time you’ve worked, plus we will offer you a $1,000 bonus.” […]

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The Male CEO in the Pink Dress—and Other Thoughts on Corporate Culture – Harvard Business Online’s Bill Taylor There is an iron-clad connection between how your organization competes and why and how your people collaborate. Next time someone dismisses corporate culture as fuzzy, point them to Southwest, thriving in the worst business in the history […]

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Where’s the sausage?: Samsonite show a product is worth a thousand ads I know the tagline is “Life’s a journey”. But it does feel like one of those “Whoops! My strategy is showing!” sort of ads. (tags: samsonite product branding advertising brand wheresthesausage) I Believe in Advertising | Advertising Blog & Community » Interflora: Bug […]

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Finding cracks in Facebook – May. 13, 2008 | CNN “I’m hopeful that we play a significant role in pushing the envelope [with] awareness building,” she says. “How we get there, I don’t think we know yet.” (tags: cnn facebook socialnetworking advertising corporateculture)

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FT.com / Companies / Media & internet – Facebook’s technology guru to return to roots The move to tap experienced management talent comes as Facebook is under pressure to justify the eye-popping $15bn valuation it received in an investment round last year after Microsoft paid $240m for a 1.6 per cent stake in the company. […]

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Your Customers Are ‘Predictably Irrational’ | Business Week “The moral is that if you tell people up-front that something might be distasteful, the odds are good that they will end up agreeing with you—not because their experience tells them so but because of their expectations” (tags: marketing businessweek predictablyirrational research) The Future of the MBA […]

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adliterate: Are our start ups a let down? The hallmarks of the start up – fearless audacity, challenging thinking and world beating creativity – have been rare qualities in the UK’s young agencies. This has to change if London is to restore its fortunes as a centre of advertising excellence. (tags: adliterate advertising startup london) […]

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