A Better Course

The move to tap experienced management talent comes as Facebook is under pressure to justify the eye-popping $15bn valuation it received in an investment round last year after Microsoft paid $240m for a 1.6 per cent stake in the company.

Even the most highly focused specialists are at their best when they appreciate how the business operates. That’s a matter of shared understanding as well as sharing financial statements. Can smart people make everyone else in the organization smarter?

From June, it will be illegal for companies including record labels, PRs and managers to pretend to be normal music fans when they post online. ‘creating online buzz’ won’t be as simple as spamming loads of messageboards and blogs, pretending to be a fan.

The business press seems to be getting all the good ads.