A Better Course

“The moral is that if you tell people up-front that something might be distasteful, the odds are good that they will end up agreeing with you—not because their experience tells them so but because of their expectations”

the MBA is in crisis—because it selects for and cultivates traits and skills that are increasingly vacuous and superfluous. The markets are right in that the dominance-hierarchies and markets of today need one more selection engine.

The insight that the tone taken in this email gives me to this brand is profound, and frankly, I don’t want anything to do with a company who has this kind of attitude in their customer communications.

Proposed for Glasgow’s Clyde River. Just lovely.