A Better Course

It’s the frog’s face that really makes this one for me.

(tags: advertising chupachups frog fish ibelieveinadvertising)

Does investing in marketing that works by “laddering up” to a higher order values level pay back in extra sales? Or is it an expensive “brand ego trip”? Should you be following in Dove’s steps, or steering clear?

(tags: advertising branding brand unilever wheresthesausage)

You know, the Internet, for the first 25 years of its existence, has been almost exclusively text based. And so [people] are writing with frequency unseen since the Victorian heyday of the British Empire.

(tags: williamgibson tyeebooks interview web2.0 technology future)

Do employers distrust the entertainment and dating-focused MySpace more than the cleaner, more predictable Facebook? Not necessarily. “it just appears MySpace is better known”

(tags: myspace facebook nytimes employment)

There is no limit to this fever for writing; every one must be an author; some out of vanity, to acquire celebrity and raise up a name, others for the sake of mere gain.

(tags: predictions future history 2spare culture communication celebrity)

Instead of scraping profiles and hoping ads hit the right target, are noticed, and then clicked on, why not engage users to find out what ads would appeal to them? […] they can maintain a sense of control, and you serve ads that will hit their target

(tags: businessweek advertising online facebook myspace marketing children)

Will English be challenged by other fast-growing languages such as Mandarin, Spanish or Arabic? could it fragment, as Latin did into Italian and French or spawn new languages, as German did with Dutch and Swedish?

(tags: language ft)