A Better Course

Long-term, however they both have problems because advertising is on its way to being obsolete. Facebook is just another step along the path. Advertising will get more and more targeted until it disappears, because perfectly targeted advertising is just i

(tags: facebook google advertising marketing social online web2.0 wordofmouth scriptingnews)

In many cases, Facebook users can also treat brands’ pages like those of other friends, by adding reviews, photos or comments, say. Each of these actions might again be communicated instantly to the news feeds of their clique.

(tags: theeconomist facebook branding marketing advertising)

There have been a series of cases by celebrities who can claim that the use of their likenesses damaged their reputations and deprived them of their usual endorsement fees. “It’s unclear that today’s teenagers and twentysomethings will be too upset

(tags: facebook advertising nytimes)