A Better Course

Pot Noodle is the perfect brand to be doing this – it’s hard to think of anything else whose marketing strategy rests so much on fucking about with ideas of quality and value: it has a history of making consumer turn-offs into a virtue

(tags: blackbeardblog potnoodle branding marketing charity)

Every group tends to think that its own role is most important, and that the next group in the chain just needs to […] apply the principles that the first group has defined. This way of looking at things is integrated into project management.

(tags: projectmanagement management leadership groupdynamics tecznotes bookreview science)

“It’s like consumers are saying: ‘Could you spend a little more on research and development, instead of just creating line extensions?'” –Is it really, though? MAYBE YOUR CONSUMERS ARE JUST NEVER GOING TO CARE TOO MUCH.

(tags: mediapost product productlaunch)

Expand your website by putting any other website inside of it. It’s one line of code and it’s easy to monetize (just check the “Monetize” box). Embed Facebook, MySpace or LinkedIn inside your pages and keep people at your website all day long.

(tags: funny wired startup web2.0 technology business venturecapital)