A Better Course

…but a Monocle’s supposed to treat myopia >> Adam Greenfield’s Speedbird Tyler Brûlé has succeeded in one of the most daunting tasks faced by contemporary enterprise; establishing a resonant brand ex nihilo. The trouble is that the brand he brought into being says all the wrong things about me and what I value. (tags: monocle […]

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New and Improved! Latest, Greatest Way for Marketer to Shoot Himself in Foot! | Marketing Profs Daily Fix Blog Despite the rhetoric used to excuse fad-chasing, marketers are NOT obligated to keep current. They are obligated to be effective. (tags: marketing marketingprofs fad) No. 1 Book, and It Offers Solutions – New York Times Patients […]

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Holiday Spirits Lift the Liquor Industry | Business Week This is about more than an increase in sales; more subtle marketing strategies are at play during the holiday season. “In many cultures, premium spirits are considered a gift of distinction that shows your esteem for the person you are giving to.” (tags: businessweek alcohol business […]

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Luxury goods | Less exuberant | Economist.com It is tempting to think that luxury goods are isolated from the broader economy, because customers are rich enough to ignore it. But the industry’s expansion into a broader “aspirational” market, by selling to the merely affluent, makes it susceptible (tags: theeconomist luxury economics) Facebook Members Sell Their […]

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apophenia: Who clicks on ads? And what might this mean? While the ad world is obsessed with clicks because they can measure those, ad receptivity is more than just clicks. TV ads have been tremendously successful without the clicking option. Brand recognition is an acceptable outcome from the POV of many marke (tags: advertising danahboyd […]

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Leadership Is About Doing, Not Saying | Business Week I was impressed by the high-minded beliefs the company espoused and the care that was put into the… one of the most smoothly professional presentations on ethics and values I have ever seen. Enron spent a fortune packaging these wonderful messages. (tags: businessweek leadership corporateculture words) […]

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Nokia Won’t Play iPhone’s Tune | Business Week “Comes With Music,” as Nokia is calling the service, seems aimed at preventing Apple from dominating mobile music. Consumers will have less incentive to buy music from iTunes if unlimited downloads from Nokia’s service are included in the price of a phone (tags: nokia apple music telecommunications […]

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How Your Creepy Ex-Co-Workers Will Kill Facebook — Facebook — InformationWeek Emails from Facebook are eyeball bait, intended to send you off to Facebook, only to discover that Fred wrote “Hi again!” on your “wall.” […] As more users flock to it, the chances that the person who precipitates your exodus will find you increases. […]

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An Antifashion Classic Returns – New York Times Ugliness does not necessarily stop shoes from becoming popular — some might point to Uggs, Crocs and Birkenstocks — but when it comes to Dr. Martens, “it seems like I’ve heard a lot of talk about them coming back, but I haven’t seen people weari (tags: docmartens […]

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Ann Handley on Marketing Profs Daily Fix writes about confirmation emails as a means of building a brand. Her example (quoted there in full and here in part) is a confirmation email from CDBaby: We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the […]

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