A Better Course

Despite the rhetoric used to excuse fad-chasing, marketers are NOT obligated to keep current. They are obligated to be effective.

(tags: marketing marketingprofs fad)

Patients play a role, too. We’re entranced by the wonders of modern medicine and fooled by our byzantine health insurance system into thinking that we’re not really paying for all those unnecessary spinal fusions.

(tags: america bookreview nytimes healthcare)