A Better Course

While the ad world is obsessed with clicks because they can measure those, ad receptivity is more than just clicks. TV ads have been tremendously successful without the clicking option. Brand recognition is an acceptable outcome from the POV of many marke

(tags: advertising danahboyd online socialnetworking class demographics research zephoria)

Ninety-nine percent of Web users do not click on ads on a monthly basis. Of the 1% that do, most only click once a month. Less than two tenths of one percent click more often.

(tags: advertising online clickthrough statistics mediapost)