A Better Course

“thou hast councilled a better course than thou hast allowed”

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The Branding Game

May 11th, 2008 · Comments Off on The Branding Game

In case it doesn’t come across clearly enough on this blog, I’m a complete geek about branding, particularly the idea that a brand can come to “own” a single word. One of Nader Tavassoli‘s exercises in presentations is asking everyone in the room to say the single word they think of when they hear the […]

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