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"I knew how Aronofsky was planning to work it in to the story but seeing it done was completely different. The way [Rourke] looked when he asked D'Leo to play, the whole back and forth about COD4, it really gave the feeling that Randy was living in a world that outgrew him" –interesting article about the game that featured in "The Wrestler"'s saddest scene
links for February 25th
February 25th, 2009 · Comments Off on links for February 25th
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links for February 20th
February 21st, 2009 · Comments Off on links for February 20th
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"It positions Gordon Brown as some kind of sinister interloper in the inheritance of the child – genes from Mummy, genes from Daddy, random bad stuff from WHO IS THIS MAN? What has he to do with the FAMILY UNIT (which is two-parent and closely biologically related)? Is Brown some form of intruder, inserting his loathsome inheritance into the otherwise closed system? Yes! Into homes, into the delivery ward, into the very genetic make-up of your child. (The Conservatives wouldn't ever do that.) Hints of Dad being a cuckold? Also, possibly, of the unnaturalness of the inheritance – nose, eyes, debt – it makes the poor kid sound a bit cyborg."
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Hormel's canned foods "are really poised to shine in this kind of environment," said Edward Jones analyst Matt Arnold, since they are "very affordable meal alternatives." — I love the ambiguity as to whether they are a substitute to another, more expensive meal or an alternative to something that could be considered a meal at all.
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links for February 19th
February 20th, 2009 · 1 Comment
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“Last weekend, we decided to do an experiment,” he says, referring to this past weekend’s Left 4 Dead sale, which brought the game down to $24.99 through Steam – sales rose 3000 percent, and revenue far eclipsed the game’s sales during its launch window.
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How do you say Vimeo in French? Google Translate thinks it is pronounced “YouTube.” It is translating the English sentence “videos on Vimeo” into “des videos sur YouTube” when prompted to translate from English to French. When you try to translate Vimeo alone (not in a sentence), the French translation results in “Vimeo.” But in a sentence, Google translates Vimeo into “YouTube.”
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Search the bios of Robert Scoble's 56,838 Twitter followers an index of the bios of Twitter users, and you'll find:
• 4,273 Internet marketers
• 1,652 social media marketers
• 513 social media consultants
• 272 social media strategists
• 180 social media experts
• 98 social media gurus
• 58 Internet marketing gurus
How many of them have actually created a successful campaign for clients using social media tools? I bet you'd be hard-pressed to find half a dozen with real track records.
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links for February 18th
February 19th, 2009 · Comments Off on links for February 18th
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If a Hermès bag were priced temporarily at $200 instead of $5,000, the whole meaning of the brand would shift radically. Even nonluxury businesses – pizza and gasoline, say – face the same risk: Competing on price could define you as a commodity.
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links for February 17th
February 18th, 2009 · Comments Off on links for February 17th
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If you haven't got much time to say something, make it simply comprehensible and make it undebateable.
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links for February 17th
February 17th, 2009 · Comments Off on links for February 17th
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Not only can’t I tell whether things are real or marketing vehicles any more, I can’t even determine what’s being marketed.
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links for February 13th
February 13th, 2009 · Comments Off on links for February 13th
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This is quite sweet. Graphs of things!
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links for February 10th
February 10th, 2009 · Comments Off on links for February 10th
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"Instead of giving away product samples, ice cream and cotton candy were given out. The stick carrying the ice cream and cotton candy carries a hidden message. Once consumers are done the message printed on the tip of the stick shaped like a toothbrush reveals “Don’t Forget” with the Colgate logo. This simple message effectively reminded consumers to brush their teeth." — maybe effective, but a toothpaste company giving away sweets? There is some tension, here, between being "part of the problem" and "part of the solution"
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Under the plan, electricity and gas bills would show "what a typical house in your street is spending" Mr Cameron said it originated in a piece of sociological theory called "positive social norms", which indicated that people often changed their behaviour by copying their neighbours. — surely this would just make everyone's bills closer to the mean, rather than encouraging each household to drive the mean down?
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links for February 9th
February 9th, 2009 · Comments Off on links for February 9th
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If the practice group was providing information on a topic that was covered by quite a few other groups, they were much better off being very selective in what they put on their site. Those who made few documents available quickly gained a reputation as the group which always delivered high quality stuff without swamping you with irrelevant, low-quality distractions. In contrast, groups publishing on topics which were much less widely covered were better off providing a much wider range of documentation, that readers could really sink their teeth in. They developed the reputation “for topic X you really need to go to practice group A” and flourished as a result.
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The problem with these geolocative services is that they assume you’re a precise, rational human, behaving as economists expect. No latitude for the unexpected; they’re determined to replace every unnecessary human interaction with the helpful guide in your pocket.
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links for February 4th
February 4th, 2009 · Comments Off on links for February 4th
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I Believe in Advertising | Advertising Blog & Community | Only selected advertising » Grazia: TesterThe campaign is addressed to all the readers of Grazia, one of the most important women’s Italian magazine. Our aim was to raise attention on a heavy disparity, sadly typical Italian: compared to men, Italian women face many more difficulties in finding a good job, and even more in keeping it without renouncing to maternity.
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There is a golden rule, long cherished by restaurateurs, for determining whether a business is viable. Rent should take up no more than 25 percent of your revenue, another 25 percent should go toward payroll, and 35 percent should go toward the product. The remaining 15 percent is what you take home.
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