A Better Course

FORTUNE: Legal Pad Louis Vuitton loses dog chew-toy case — again « The court found that consumers were unlikely to think that the inexpensive dog toys were made by the luxury house, which sells its monogrammed handbags (for between $995 and $4,500) only from licensed Louis Vuitton stores or department store boutiques. (tags: luxury lawsuit […]

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Making News, Without Saying a Word – New York Times It is not true that Ms. Hilton, who served jail time for violating probation after a drunken driving arrest, told reporters, “The elephants get drunk all the time. It is becoming really dangerous. We need to stop making alcohol available to them.” (tags: parishilton media […]

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russell davies: the uncanny valley of relationship marketing I suspect we’re going to get flashing, dancing, animated equivalents of the mis-spelt welcome message you get on your hotel TV when you check in. (tags: russelldavies socialnetworking advertising online web2.0)

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The campaign trail | Primary colour | Economist.com “I love my wife and my five sons and their five wives. Wait a second. Let me clarify that. They each have one.” – Mitt Romney campaigning in New Hampshire, ABCNews.com, November 10th (tags: politics america theeconomist) Prada, Ferragamo go head to head in luxury IPO race […]

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FT.com / Companies / Retailing & leisure – Luxury goods push up Burberry profits But the group faces a possible slowdown in the luxury-goods market and currency fluctuations. Growth rates in the industry over the calendar year may fall from 18 per cent in 2005/6 to between 8 percent and 12 percent, according to HSBC. […]

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Murdoch Said to Stress Free Access to Wall St. Journal’s Web Site – New York Times The WSJ has an affluent readership and charges high rates for online ads. With more readers, “you dilute the premium quality of that audience” In addition, as sites post more ads “I think we run some risk of alienating […]

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::: I believe in advertising ::: » Wrigley’s Eclipse Gum: Dog, Fish, Frog Wrigley’s Eclipse Gum: Dog, Fish, Frog. I don’t know if they work as advertising (it makes your breath smell like that of a dog? like fish?) but they’re fantastic images. (tags: ibelieveinadvertising wrigleys advertising)

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Neuromarketing » Political Neuromarketing When viewing images of Ms Clinton, these voters exhibited significant activity in the anterior cingulate cortex, an emotional center of the brain that is aroused when a person feels compelled to act in two different ways but must choose one. (tags: politics america neuromarketing hilaryclinton) Y Water? Why Not? | Business […]

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Why Google launched OpenSocial (Scripting News) Long-term, however they both have problems because advertising is on its way to being obsolete. Facebook is just another step along the path. Advertising will get more and more targeted until it disappears, because perfectly targeted advertising is just i (tags: facebook google advertising marketing social online web2.0 wordofmouth […]

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::: I believe in advertising ::: » ChupaChups: Globefish, Frog It’s the frog’s face that really makes this one for me. (tags: advertising chupachups frog fish ibelieveinadvertising) Where’s the sausage?: “Ladders and Snakes” – The Risk with Values-based Communication Does investing in marketing that works by “laddering up” to a higher order values level pay […]

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