A Better Course

Sustainability: Nike’s (clean) Air Jordans – Jan. 10, 2008 The Air Jordan XX3 demonstrates that environmental considerations need not require compromises in design or performance. Her hope, she said, is that the new sneakers will influence not only other Nike shoes, but the rest of the footwear industry, too. (tags: sustainability design nike brand fortune) […]

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Neuromarketing » Neuromarketing Shoots Itself in the Foot Marketers do split-run tests all the time to compare different ads, products, prices, etc. How difficult can it be to run this kind of test in conjunction with some neuro-data collection to take data interpretation beyond the realm of guesswork? (tags: neuromarketing psychology marketing testing) The Hot […]

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FT.com / In depth – Television gets boost from campaign adverts “Television advertising is still the most effective method to reach and persuade voters,” said Michael Bassik, vice president at MSHC Partners, a political advertising firm. “That’s why campaigns are spending the majority of their money on TV.” (tags: advertising politics america ft election 2008) […]

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advergirl: Target Corporate Responsibility Ads: A miss? We’ve been trained by advertisers to believe ‘click to watch’ means just that – a video will begin playing in the window. And, we appreciate that functionality – because it gives us the choice rather than overwhelming us with noise. (tags: advergirl online bannerad advertising target) Critics Wallop […]

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napkin vs. towel (tecznotes) It’s a beautiful answer to the variety of wiping cloths we use day-to-day… No more difficult to manufacture than a regular towel, modifiable with just a pair of scissors, and addresses a mundane, universal situation. (tags: design tecznotes everyday sustainability) FT.com / Companies / Media & internet – Wikipedia founder launches […]

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russell davies: the smokes of kilimanjaro Since the cigarette pack form is so nicely evolved it’s good to see it being used as a force for good. It makes you wonder why other things haven’t evolved towards the cigarette pack shape. (tags: russelldavies design book)

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The flat pack hammer (Monoscope) A CNC cut flat packed hammer, ideal for woodworking, cooking, furniture assembly or as a child’s toy. (tags: design hammer monoscope) adaptive path » blog » Peter Merholz » Don’t design for “mobile” – design for mobility we had been designing not just for the “PC,” but for a sedentary […]

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Mob Rule Brings Higher Quality at Gawker – Bits – Technology – New York Times Blog Mr. Denton says he’s noticed that the posts that generate the most interest are those that actually have something new to say. And these, sometimes take a little more time to report and write. (tags: media nytimes publishing blogging […]

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Travel Book Publishers Try to Reclaim the Web – New York Times The acquisition by BBC Worldwide of a majority stake in Lonely Planet prompted travel publishers to search for new sources of revenue online.“We want to be in a position where if the business collapses in 5 years we have a plan —unlike the […]

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Where’s the sausage?: Pedigree show the power of BEING the consumer One benefit of consumer empathy is of course better marketing, and ideas that truly connect. But another big benefit is internal engagement. (tags: marketing participation empathy consumer wheresthesausage pedigreechum) Mr Splashy Pants Update One of the problems with campaigning organisations is that we nearly […]

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