A Better Course

Marketers do split-run tests all the time to compare different ads, products, prices, etc. How difficult can it be to run this kind of test in conjunction with some neuro-data collection to take data interpretation beyond the realm of guesswork?

(tags: neuromarketing psychology marketing testing)

Former students such as Dan Council, who plans to forgo traditional retirement to sell hot dogs to fishermen from his boat on Lake Wisconsin, credit Reitman with helping them build a foundation for a successful business.

(tags: food retail businesseducation businessweek)

Starbucks is the quintessential experience brand and [it] is brought to life by our people…we have no patent, no secret sauce… The competitive advantage we have is our relationship with our people and the relationship they have built with the customer

(tags: businessweek starbucks howardschultz branding brand coffee experience)