A Better Course

I Believe in Advertising | Advertising Blog & Community » Bloodbuster: Llama, Killer Klowns, Shock Waves, The Stuff “Believe us, cinema can still astonish you.” (tags: advertising ibelieveinadvertising cinema)

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An Alternative Approach to Marketing Rock Bands – New York Times Just as important, Mr. Wentz set the pattern for Fueled by Ramen’s marketing strategy: blog often, tour hard and keep expenses down. When Mr. Janick signs bands, he tells them how hard they will work, not how rich they will become. (tags: nytimes fueledbyramen […]

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Can You Become a Creature of New Habits? – New York Times Rather than dismissing ourselves as unchangeable creatures of habit, we can instead direct our own change by consciously developing new habits. In fact, the more new things we try […] the more inherently creative we become, both in the workplace and in (tags: […]

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FT.com | Dear Lucy | ‘Someone took my chair. Would it be petty to make a fuss?’ Of course your problem is petty. But so is office life. Indeed, on the spectrum of petty things your chair is at the serious end of the range. You spend almost as much time in it as you […]

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How to Make Meetings Matter | Business Week “Meetings have tremendous symbolic power [but] I was focused on saving the company” says Klebahn. “The meeting was so broken,” says Sutton. “Everyone was remarkably unenthusiastic. (tags: businessweek bobsutton meeting business social)

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Attention-Deficit Advertising | Business Week Through a special promotion, Motorola (MOT) enabled loved ones to “Say Goodbye” via photos and messages sent from their phones to digital billboards in the departure area. The photos appeared there inside the image of a giant Motorola mobile phone. (tags: advertising marketing media attention businessweek motorola promotion service) Neuromarketing […]

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I Believe in Advertising | Advertising Blog & Community » McDonald’s Large Coffee: Outdoor puzzle Outdoor posters were turned into large interactive push puzzles that consumers could solve in order to “sort your head”. This was done to promote McDonald’s Large Coffee for only 1 Euro. (tags: advertising mcdonalds interactive ambient outdoor europe ibelieveinadvertising) Bob […]

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brand new: A better view on investment successful investment decisions today are less about a rigorous masterplan (copytesting, singular campaign you put everything behind, etc.) and more about behaving like an investor in options (tags: brandnew advertising planning) Ketel One Finally Hits the Bottle | Business Week “Dear Ketel One Drinker—Can we just say, you […]

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The Apprentice: Series four, episode five | Organgrinder | Guardian Unlimited This week, according to last week’s teaser, our twelve budding tycoons will be coming up with new flavours of ice cream, and using their hitherto absent negotiation talents to sell them. (tags: theapprentice television funny theguardian) Amazon’s pricing means lower margins, share drop | […]

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Blackbeltjones/Work: » Physical/Digital Pixel Spout (tags: blackbeltjones photo awesome) Son-Of-A-Bitch Mouse Solves Maze Researchers Spent Months Building | The Onion – America’s Finest News Source “What is unclear at this time is why this particular mouse had to be such a dick and render useless all the work we had put into this controlled behavioral […]

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