A Better Course

Good: Amazon Sends "Best Customer Service E-mail I've Ever Received" "I share your wonder that neither you nor any of the other 18 bloggers participating in your thread did not win the "Out & About" round. As a matter of fact, I was quite vociferous in like-minded protest." (tags: marketing brand customerservice promotion amazon )

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News Blog – Times Online – WBLG: Greatest ever letter of complaint As I said at the start I love your brand, I really do. It’s just a shame such a simple thing could bring it crashing to it’s knees and begging for sustenance. (tags: brand branding virgin awesome brandloyalty timesonline complaint )

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One More Go: Disgaea's quest for numerical orgasm – Offworld The world of numbers isn’t antithetical to the world of feelings. It’s one that lies on top, or underneath, and looking through one to the other always shows you things you hadn’t noticed before. (tags: statistics numbers games offworld margaretrobertson disgaea ) The Long Tail […]

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Whopper Sacrifice: Ditch 10 Friends, Get a Free Whopper | So Good As many companies are now doing, they’ve tapped into Facebook and created an application to help promote it. But this Facebook application is a bit….different. Instead of encouraging you to join a group, find new friends, or spread the word, Burger King’s new […]

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Scoble Blindness | Marketing Profs Daily Fix Blog For marketers, the proposition is different: we’ve got to stop listening to the chatter coming out of Silicon Valley. To remember that the people we’re marketing to have a very different view of social media, it’s values and uses. And that we’ve got to advise our clients […]

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FT.com / UK – Stress test "If you have a massive trading floor with 150 people, you can't vocalise your problems. You are anonymous and weakness isn't tolerated. In a smaller place, you can speak up," (tags: ft economy london recession uk suicide )

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Consumed – Slow Pitch – Drank – The "Extreme Relaxation" Drink – NYTimes.com “We’re not advocating drug use at all,” he continued, but merely offering an innocuous beverage to anyone who feels a little stressed out — carbonated counterprogramming, as it were, to the firmly established “energy drink” category. (tags: nytimes brand branding drank drink […]

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Compare the Meerkat "This meerkat goes to Weston Super Mare to play slot machine and snog stranger outside closed beach bar or stand in middle of gigantic empty car park when feeling sickness of home in Kalahari." — I think this is quite lovely. (tags: marketing advertising comparethemarket comparethemeerkat meerkat )

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Bob Sutton: In Praise of Simple Competence "The importance of simple competence in the routines of organizational life is often overlooked when we sing the grand arias of management, but effective bureaucracies are rarely dramatic…. Much of what distinguishes a good bureaucracy from a bad one is how it accomplishes the the trivia of day […]

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I Believe in Advertising | Advertising Blog & Community | Only selected advertising » UHU Glue: Best Use "You are part of a plan greater than you can possibly imagine" (tags: advertising ibelieveinadvertising glue uhu )

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