A Better Course

"The importance of simple competence in the routines of organizational life is often overlooked when we sing the grand arias of management, but effective bureaucracies are rarely dramatic…. Much of what distinguishes a good bureaucracy from a bad one is how it accomplishes the the trivia of day to day relations with clients and day-to-day problems in maintaining and operating its technology."

Condé Nast, having monopolized high-end magazines, has a rather odd relationship with luxury advertisers — which is that these advertisers cannot afford to go somewhere else, bad economy or not. Luxury brands haven’t yet found a formula for success in digital media.